Coffee Shop Love & Twitter

It’s no secret that I like social media.  I like it because it’s fun and because it works…it’s definitely different than all other forms of advertising, which are mostly passive.  Social Media is NOT passive.  It’s engaging and dynamic.  I look at it as part of what I do to make my business go round.  I make and edit images, I know I should always try harder, I learn something new every day, and I social media…it’s just one of the things I have to do in the course of my life.  It doesn’t hurt that it’s actually fun for me too.

So, as I sit around and try to make social media work for Studio D, it dawned on me that I’ve been completely blind to the opportunity to use A Perfect Blend as a little test business…it’ll help me better understand what works, what might not, and how to implement different ideas, AND!, it’ll help my mother-in-law’s business as well.  She doesn’t have time or even the interest in adding more to her plate, but I can…and besides, it’s fun!  :D  (yes, I’ve said that)

In reality, Connie and I will be working on this together…

So here it.  All you have to do is get a Twitter account (I mean, that is, for both of you that don’t already have one, right?) and follow @BerwickBlend.  If you can, send the tweets down to your mobile device so you always have it at the ready.  Starting April 1st, a week from today, we’ll start tweeting from the @BerwickBlend account.  We’ll let you know what soups are up for the day and what the daily special is…how many times have you called in at 11:30am to find out that Arden’s BBQ or the Chicken Caesar Salad just sold out……ya, that sucks?  We’ll also be giving away a free drink every day.  We’ll tweet a code…then it’s a foot race to be the first one at the counter with the code.  On the surface, it might look like this is a pretty small group of people to aim at, but these are exactly the people that make this business possible.  Without the support of the businesses and downtown locals, A Perfect Blend wouldn’t exist.  That said, we’re not forgetting that some people like to visit Berwick AND eat all in one eventful day.  So we’ll also be tweeting, occasionally, for a free lunch for the first person to retweet the daily special.  We’re going to start a little slower on this one, perhaps once a week.  But I do see this becoming more regular in time.  Don’t worry that you have no clue what the last couple of sentences meant…get the Twitter account and follow, and then ask me on the phone or here in the comments how to do something.  I’m happy to explain.

This is planned for the long haul, so don’t sweat it if you don’t have it all figured out by next Thursday.  Over time we see this as a great way to let as many people know, as easily as possible, what The Blend has to offer.  And on top of it all…this is fun!

I’m such a dork!  :P