Foul Tip – 300 Almost Naked People

On March 14, 2011 by vard

This one has been a long time in coming…too long really…and not long enough at the same time, at least for me.  The 300 Almost Naked People Project was something that I came up with last year to accomplish a couple of tasks:

 

  • attempt to make a visual reality of a silly and inspiring idea from a friend
  • to push new ideas in ‘social and interactive’ shooting
  • to raise some money for The Berwick Movie Theater
  • and to add something different to my portfolio of images

 

My friend Courtney giggled out an idea for a picture to me one day while waiting for our kids to get out of school.  She thought it would be hilarious to capture an image of the cliche advice that if you’re nervous about public speaking to picture everyone in their underwear.  We laughed together about it for a few minutes, talking about what some different images might come out like.  And right in the middle of our funny little conversation it hit me like a ton of bricks that we should just make it happen.  It was such a duh moment it was almost embarrassing.  But I got over it and started thinking about what it would take to make it work.

 

First, we needed a place to shoot…a theater would work…and our studio happens to be 2 doors down from The Berwick Movie Theater.  My ace in the whole here was, as is often the case, Connie :D .  Everyone loves her and Mr. Vincent (owner of the theater) was no different.  A quick conversation and some handshaking later and Mr. V was cool with the idea.  At this point, aside from a location to shoot in, I didn’t have anything else worked out about it: how to get people there, anything regarding the technical side for lighting and whatnot, nothing…just an idea and a location.

 

Then, as is very often the case, 95% of the idea flooded into my head one day while I was running.  The project should have it’s own website, a catchy and informative name, something going on to entertain the participants while I messed with lighting and that we should probably record it too.  In the course of a 6 mile run I had most of it put together.  The name – 300 Almost Naked People – made me laugh…it wasn’t just a couple of friends, it was 300 almost naked people; bordering on absurdity.  Every time I said the name I laughed…that was good enough for me.  And we would use the website to host info leading up to the event.  As far as ideas for shoots go, this one was developing nicely.  Next up was getting some help on board.

 

Berwick might be small, but it doesn’t lack for talented people.  For this one I ask my friend Annie to help make a couple of promo commercials and to record the days events.  We had fun working together and I learned a lot from her.  Smart man Jeff Haskell proved his technical prowess by helping us live-cast the event on the internet.  In reality, Jeff’s part wasn’t really considered until just a few days before go time, and on the morning of the event I handed him two laptops and a modem and told him to see what he could do.  The live-cast wasn’t really planned out, but I figured if it worked it would be a nice accent to the ‘social’ aspect already woven into the idea of the shoot.  What Jeff actually did was WAY beyond anything I could have hoped for!  He’s a motivated dude.  Thanks Jeff.  Long time friends Dylan and Dave of BriggsFest & The Highland Games fame used $100, a few cases of beer and an afternoon or two to build two custom telescoping light stands in order to get my lights where I’d need them.  I had no idea how they would get it worked out, but I knew they would.  My father once told me I didn’t have to know all the answers, but I should have an idea on how to FIND the answers.  I’ve always appreciated that advice.  I would also need someone to keep anyone that might actually show up entertained.  Waiting for me to set up another shot can get boring…at least, I always worry that it can.  So I asked local comedian and DJ Chris Romig to MC for us.  Rock it he did!  I wasn’t ready for how funny he could be, but dammit he was hilarious! :D  Thanks a million Chris.  And finally, while not my idea or specifically part of the planning for this shoot, sisters Tara & Leah surprised everyone with a seriously amazing treat – a scale rendition of The Berwick Movie Theater made of cake! :D  Unexpected and completely awesome!

 

On the day of the shoot everything was working smoothly.  People were showing up pumped to get undressed, the gear was all working and things were moving as best as I could hope for.  The day started off pretty darn nice, but I was about to be reminded of one of the most important lessons of being a photographer; preparing for what you can, adjusting when needed and NOT loosing your cool when it starts to hit the fan.  While I thought I had accounted for everything, or at least thought about accounting for it, I hadn’t.  For whatever reason, I assumed Mr. Vincent wouldn’t be at the event.  It didn’t seem like his style and I had been working with his granddaughter Renee for access to the theater whenever we needed it.  That was very a rookie and stupid mistake on my part.  Of course he would be there…it’s his place.  He’s an old school dude and that’s they way it’s done.  My plan was to make sure everyone helping had what they needed and then mentally prepare myself for shooting.  If you shoot you know what I’m talking about, if you don’t I probably can’t explain it.  As it turned out, the preparing myself part never happened.  Mr. V was so involved, rightfully so, with everything that was going on, rather than having to worry about 1 or 2 things I had 15 people all asking me what they should do about whatever Mr. V was asking them.  It totally threw me…I was never able to focus on anything regarding image making.  I just snapped away.  I kept reminding myself to create rather than just capture, but I never got that far….it was just frame after frame trying to get to get to the end of the shoot.  I hadn’t felt that out of control behind a camera in a few years at least.  And it wasn’t like the unraveling was happening in a vacuum…I was aware of it, but I couldn’t keep my cool enough to even address that, much less make an image.

 

Despite my emotional implosion, I still feel that the 300 People project was a success.  Maybe not a success like the version I had played out in my head, but successful no less.  Lots of people willing to help and 50+ brave souls ready to shed it all for a fun and entertaining time.  Artistically for me though, it just didn’t do what I was hoping for…I never felt really connected in the way that I need to when shooting to feel good about it.  But I can live with that.  I swung for the fences; I just didn’t connect solidly.  It’s taken forever to get these images posted for a few different reasons.  Getting the studio ‘work’ out takes priority, but it wasn’t hard to ignore these images because I just didn’t ‘feel’ anything for them.  Self-applying the word ‘artist’ has never been something I felt comfortable with, but it’s about the only explanation for ‘why’ 300 People didn’t work for me.  It’s art and it’s personal, as public as we made this.  I liken it to how musicians or painters work…they produce lots of stuff that we’ll never see or hear.  I think this would have gone down that road if I didn’t feel like I owed it to the amazing people that helped and took part in the idea.  It was important to me that they see something from this for their efforts…a huge thank you to everyone that was there, clothed and otherwise.  It literally couldn’t have happened without you.

 

So, that’s it…I enjoyed doing the 300 People project.  It was a great exercise in coordinating a big shoot with lots going on.  The live internet feed was awesome – that we decided to do something like that for a first attempt at a big production shoot is funny as hell to me in hindsight.  Glad it at least appeared to work out.  People seemed to enjoy the event…I tried as much as I could, but I was so off my game ‘joy’ wasn’t really the emotion I was dealing with.  If you were there, you rock…if you watched, thank you.  That we didn’t get 300 people almost naked is a non-issue for me.  It was always about just doing it and seeing what happened.  And hell, it’s motivation to try again…and again.  The basic idea for 300People II is already worked out.  Not sure when I’ll get to it, but it will happen.

 

And I want to say thanks again to Mr. Vincent.  I deeply appreciate your kindness and boy did I learn a lot!  Thank you.

 

…here’s to trying for big, accepting reality and working hard to do better the next time out.  Thanks for reading.

 

The Purple Zebra – Spring 2011, sampling

On March 10, 2011 by vard

…alright, so I know this post was supposed to be about the 300People project.  The best I can give you is that it’s similar to writing music…or even making an image; when it flows it flows, and you go with it.  The 300People post is near…really.

 

We’ve been working pretty closely with a rockin little boutique down the road in Bloomsburg, PA for the past couple of months.  Nicole Good opened The Purple Zebra last fall, aiming her wares at the style conscious female.  She also does interior design, with her workshop right there in the corner of her store.  It’s hip, edgy & trendy…a bit different from the average small town main street store.  More so, Nicole is pretty into social media and alternative marketing methods, something I’m very into myself.  It’s a good fit.

 

Nicole asked me to shoot her Spring Collection with the goal of producing both ads and art for her store.  Knowing the studio would limit what we could do, we landed the use of an old bowling alley/bar/nightclub/gym here in town.  Awesome to find…’challenging’ to work in.  The heat hadn’t been on in months and no matter what was happening outside, it was a steady 45F inside.  Not bad in short spurts…VERY tough to work in for 9 hours.  My hat goes off to our models; Lindsey, Brit, Erica & Miranda.  Frozen solid by the end of the day, with nary a complaint about anything.  That’s awesome…really…thank you ladies.  Everyone did a fantastic job.  And thank you to Tara for making our models all purty n’ stuff.  Always awesome to have you on the team.  Thank you Nicole for asking me to shoot this…definitely looking forward to working together again.  Gotta throw a shout out to Rick at Pepper’s for allowing us the use of a great shooting location.  I look forward to shooting there again – in like August…one of HOT months anyway! :D  Thank you MaryLou at A Perfect Blend for the killer food!  It’s the best around for real.  And finally to Connie for being the backbone of pretty much everything.  Keeping people moving, fed and as warm as she could all while blasting ideas throughout the day.  Thanks bud! ;)

 

Here’s a small sampling of the images shot on Monday.  Another great shoot with an amazing crew of people.

 

Rock on!

 

Here’s The Dirt – Shoot Your Shirt!

On December 8, 2010 by vard

I love giving shoots away…mostly because I love shooting…and giving! ;P  So let’s do this…

Items needed:

  • 1 – camera
  • 1 – extended arm
  • 1 – Studio D shirt

I want to see what creative things you can do with a Studio D shirt.  Grab one ($15), wear it, shoot it – but do it as cool and as awesome as you can – post it on Facebook and tag me in it so it show’s on my wall.  We’ll gather them all up and give a free shoot to the gnarliest shot.  Be creative, be original and have some fun with it.  And you can post as many as you like to up the chances we’ll like one of yours the mostest! :D

You have to take the pic yourself and you have to be connected to your camera (extended arm part).  I want to see what YOU can do…not someone else.

Stop by the studio or drop us a line at 570-752-4119 to order one.  This first time out we’re going to give you a bit of time to get this done…submissions will be taken until midnight on January 31st.  This will give all those college types a chance to get home over the holiday break, stock up on Studio schwagg and get to snappin.

Have some fun with it and get creative!

Live Streaming Event – Sunday, Oct. 3rd

On September 29, 2010 by vard

This Sunday we’re taking a crew down to Daniel Oz Studio’s in Philadelphia to stretch our creative bones and try some new ideas out.  While I’ve had the opportunity to work with Pan.a.ce.a a number of times covering live shows, we’ve never gotten together for the ‘real deal’ promo images.  So that’s goal number one for this weekend.  Rockin’ out a new series for the guys should be enough; but enough is too cliche…so we’ve set 2 other moderately lofty goals for the shoot as well:

  1. Shoot our first music video
  2. Live stream the event (and not embarrass ourselves in the process)

I’ve had a number of bands ask me about shooting music videos for them since January of this year…as I’ve never done this I’ve kindly declined more times than I’m starting to feel comfortable with.  Pan.a.ce.a, on the other hand, hasn’t ask, which is why I asked them.  ”We’ll get your new promo images guys, but give me a couple more hours of your time, and let’s shoot a music video and see what happens”…that was pretty much my pitch.  They agreed and here we are; trying something new, challenging and exciting.

So, with the video idea agreed to I threw the last curve – “let’s live-stream some of the process of shooting promo images and part of the video shoot.”  Let’s make it something people might want to take a peek at.  The guys were in and we started laying out how we might pull it off.  What follows is a brief timeline of what you can expect to see when you tune in on Sunday:

LIVE FEED SCHED:

12:30-1:00 – Band Radio with slide show of stills
1:00-1:45 – Live feed of promo images
1:45-2:30 – Band Radio
2:30-3:00 – Live with Pan.a.ce.a Q & A
3:00-4:00 – Band Radio
4:00-4:?? - Live feed of first two takes
4:??-?:?? - Band Radio

During the slots listed as ‘Band Radio’ you’ll be seeing slideshow images of the band submitted by friends and fans while listening to the entire Pan.a.ce.a discography.  This is were Pan.a.ce.a fans can get involved in this production.  While the guys have a pile of images to work with for these slide shows, the more the better.  If you have any shots of the band handy feel free to post them to the bands Facebook Fanpage.  We’ll take them from there and incorporate them into the feed.  It’s a great way to BE part of the day. The breaks from the live feed also give us a chance to make changes and do the boring stuff that goes on behind the scenes.  So, from 12:30-some time after 4pm on Sunday you’ll be able to tune in and watch the goings on.

We’ll be getting more info out over the next couple of days with the address of live feed – it’ll be a few places and we’ll make sure you can find them all.  Following us on Twitter is a good way to stay up on what’s going on during the shoot as well – the studio Twitter account is @StudioDPhoto and you can follow the band at @PanaceaRock.

That’s about it for tonight…thanks for reading and we hope as many of you as can will be tuned in on Sunday.

Rock On!

Coffee Shop Love & Twitter

On March 25, 2010 by vard

It’s no secret that I like social media.  I like it because it’s fun and because it works…it’s definitely different than all other forms of advertising, which are mostly passive.  Social Media is NOT passive.  It’s engaging and dynamic.  I look at it as part of what I do to make my business go round.  I make and edit images, I know I should always try harder, I learn something new every day, and I social media…it’s just one of the things I have to do in the course of my life.  It doesn’t hurt that it’s actually fun for me too.

So, as I sit around and try to make social media work for Studio D, it dawned on me that I’ve been completely blind to the opportunity to use A Perfect Blend as a little test business…it’ll help me better understand what works, what might not, and how to implement different ideas, AND!, it’ll help my mother-in-law’s business as well.  She doesn’t have time or even the interest in adding more to her plate, but I can…and besides, it’s fun!  :D  (yes, I’ve said that)

In reality, Connie and I will be working on this together…

So here it.  All you have to do is get a Twitter account (I mean, that is, for both of you that don’t already have one, right?) and follow @BerwickBlend.  If you can, send the tweets down to your mobile device so you always have it at the ready.  Starting April 1st, a week from today, we’ll start tweeting from the @BerwickBlend account.  We’ll let you know what soups are up for the day and what the daily special is…how many times have you called in at 11:30am to find out that Arden’s BBQ or the Chicken Caesar Salad just sold out……ya, that sucks?  We’ll also be giving away a free drink every day.  We’ll tweet a code…then it’s a foot race to be the first one at the counter with the code.  On the surface, it might look like this is a pretty small group of people to aim at, but these are exactly the people that make this business possible.  Without the support of the businesses and downtown locals, A Perfect Blend wouldn’t exist.  That said, we’re not forgetting that some people like to visit Berwick AND eat all in one eventful day.  So we’ll also be tweeting, occasionally, for a free lunch for the first person to retweet the daily special.  We’re going to start a little slower on this one, perhaps once a week.  But I do see this becoming more regular in time.  Don’t worry that you have no clue what the last couple of sentences meant…get the Twitter account and follow, and then ask me on the phone or here in the comments how to do something.  I’m happy to explain.

This is planned for the long haul, so don’t sweat it if you don’t have it all figured out by next Thursday.  Over time we see this as a great way to let as many people know, as easily as possible, what The Blend has to offer.  And on top of it all…this is fun!

I’m such a dork!  :P